About Us

Meet Our Owner

 Hello from Emmaline and her family! Meet Emmaline, Ziggy (left, brown dog), Stonewall (middle, gold dog), Aria (right, white dog), and Lee (Emmaline's Husband). Emmaline welcomed her sweet baby boy  Robert 'Leland' McNiel IV, on September 14th, 2020. 
Emmaline graduated from the University of Mississippi in May of 2017, and founded Emmaline's in December of 2016, with a degree in Business Marketing and a Minor in Civil Engineering, Mathematics, and Business Administration. Emmaline was the feature twirler for the University of Mississippi Pride of the South all four years of college. Where she was involved in several different clubs and communities, including Alpha Delta Pi Sorority <>. 
 Emmaline's opened its first store in January of 2018 at 163 River Street, where they later grew into a larger store. They moved to 133 Frazier Avenue in March of 2019, where the store still currently is. 
She founded Emmaline's to make clothing more affordable for women of all ages. When she was in college, Emmaline hated shopping, because she always felt so guilty for spending so much money on so little. She wants shopping to empower women, to where they don't feel so guilty for buying things for themselves. She wants to provide a place for mom and daughter to shop all in one place.
Emmaline's is based out of Chattanooga, Tennessee.
. We are working on growing our online business, so help us grow. 
To see Emmaline's daily post an insight in our her life, follow her on Instagram: @emmalinemcniel 
Feel free to ask us more questions.